BBQ Sauce Marketing Tips
April 24th, 2009
Working with BBQ Sauce companies, I’ve given out some advice for these folks who are selling a relatively low-cost consumer product.
- Good Site Design is key - lends credibility to your brand.
- Search Optimization (SEO) - make sure you site is seen by Google.
- Offering extras (fun stuff, discounts) - this encourages interactivity on the site.
- Have online ordering - if people want to buy and you cannot accept payment, you are losing business.
- Invest in Web Analytics - it’s smart to understand where you traffic comes in, and what people do on your site.
- Have an Email newsletter - let people sign up for discounts, specials, and contests to build your list
- Get interactive – Twitter, Facebook, Flickr, YouTube
- Offer Recipes, Let Your Customers Share Them
- Comment on other people’s blogs to become part of the community
- Go After and Display Testimonials/awards - this lends huge credibility to your sauce
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