Conversions by Design

Working with BBQ Sauce companies, I’ve given out some advice for these folks who are selling a relatively low-cost consumer product.

• Good Site Design is key - lends credibility to your brand.
• Search Optimization (SEO) - make sure you site is seen by Google.
• Offering extras (fun stuff, discounts) - this encourages interactivity on the site.
• Have online ordering - if people want to buy and you cannot accept payment, you are losing business.
• Invest in Web Analytics - it’s smart to understand where you traffic comes in, and what people do on your site.
• Have an Email newsletter - let people sign up for discounts, specials, and contests to build your list
• Get interactive – Twitter, Facebook, Flickr, YouTube
• Offer Recipes, Let Your Customers Share Them
• Comment on other people’s blogs to become part of the community
• Go After and Display Testimonials/awards - this lends huge credibility to your sauce

This video gives you an idea of what we’re all about. Designing systems that ensure your website converts visitors to customers.